Well, if you are a regular eBay user, (if you are reading this post, I’m guessing you are!) – whether as a buyer or a seller, it’s likely someone who’s new to eBay has asked you for advice in getting started. It’s also a question we’ve been asking our expert eBay marketers in our AuctionCUT interviews.
Obviously, there is no right or wrong answer and the answers vary enormously, here are what some of our experts say.
Robert Frechette: eBay is one of the biggest opportunities right now. If you want to start a business, you can start today. I’m not in any way affiliated with eBay, so I don’t have a bias reason to say that. Once you start selling, you’ll have more ideas than you will time to implement. But, those ideas won’t come until you get started.
- Always invite email communication before a sale is made. Be very polite and professional – this is your opportunity to influence a potential buyer.
- Use multiple item sales, not single items.
- Consider opening an eBay store, particularly if you’re selling information products.
- Keep promoting your eBay auctions or eBay store, for example always include either in your email signature.
- Be professional and try not to let emotions overtake you. For example, it rarely pays to leave negative feedback first – no matter how awkward the customer. If you do give a negative, bear in mind that you will probably attract a negative. You can circumvent unhappy buyers via your “thanks for buying/delivery instructions email”. Always request your buyer to contact you if they are not completely satisfied with their purchase, before they leave feedback.
Jason James: Remember to do your research! Looking at what sold in the past, is so powerful. Be able to leverage that data to optimize your eBay auctions is so powerful. So do your research!
Bob Hamilton: It all starts with moving forward. There are many, many people who want to try selling on eBay. Every single successful seller made the decision to step up and actually start learning and making sales.
Once you have started stick with it. Always keep an eye out for new trends and great buys on merchandise. We have found the grandkids/nieces/nephews are a great source of information regarding what is up and coming.
Locating and purchasing the right products for resale on eBay is critical. Invest the time to find the right products at the right price. They are out there – it just takes time and effort to locate them.
Avril Harper: Just do it! If you regard eBay as a numbers game and accept that some things you do will be profitable and others will lose you money you will never go far wrong. The only important thing to do is to expand on the things that do work and learn from whatever you do that doesn’t work. Keep on listing the profitable products, remove those that don’t work. Then keep on doing that and you really can’t fail.
Lee McIntyre: The biggest piece of advice I can give is to use eBay as a marketing tool. If you develop an effective marketing funnel, and then use eBay to drive traffic into that funnel, you’re going to dramatically increase your profits.
I’d also advise people to automate everything they possibly can. I’m one of the only people in my niche to use digital delivery and this gives me an incredible competitive advantage. While the competition are sending products manually via email, I am creating new products to take my business forward.
Skip McGrath: I am a big fan of niche marketing. I think too many sellers want to sell the latest or hottest product. The problem is that the hottest products have lots of competitors that drive the price down and you can’t source them at really good prices unless you buy in very large volumes.
Finding a specialized niche that doesn’t attract the big boys is the way to make higher and more reliable profits. Also people like to buy from sellers who specialize. Lastly when looking for a niche look for something that interests you and that you enjoy. Getting paid to do something you like is far more rewarding than constantly bouncing around selling anything you can make money on.
People are often sitting on a great niche and don’t know it. A gentleman called me one day and said “Skip, I am going crazy. I just don’t know what to sell.” I asked him what his hobbies and interests were. He said he had been involved with Amateur (Ham) Radio for years. I asked if he realized that vintage Ham Radio equipment was a huge seller on eBay. He said he didn’t realize it and that he had tons of old radio stuff in his garage and had lots of friends who did also. He emailed me about a month or so later and said that in just 3 weeks he had sold over $7000 worth of Ham Radio gear and in addition to selling vintage equipment he was now talking to distributors who could supply new gear.
Now, opening the question to you, If you could give one piece of advice to someone who’s new to eBay what would it be?
10 Responses
Hosting
September 30th, 2007 at 9:52 pm
1I wonder if above tips and suggestions by so many folks applies to even services like web hosting. Cause always wanted to post a sales event at ebay. But was warned that ebay hosting you get is not the greatest and it might destroy the image of a hosting company. Now, i wonder how true that is.
Mark Kenny
September 30th, 2007 at 11:18 pm
2Webhosting! I’ve made the mistake of buying cheap web hosting on eBay before and sorry but it’s something I wouldn’t recommend anyone else does.
These days, anyone can set themselves up as a host by simply purchasing a resellers account for about $10 a month. A lot of “ebay hosts” are ran by sellers from their bedroom who simply will be unable to provide the 24/7 support any serious host offers or have the experience it takes to run a hosting business.
I guess for any serious host, (such as yourself
) the biggest problem you have on eBay is convincing potential buyers your not a fly by night host and have the necessary resources to back it up with proper support.
LemonsAllDay
October 9th, 2007 at 10:25 am
3Hi, just for your added info, the below is Jenny How’s eBay User IDs. She uses 3 ID to sell on ebay which are;
(removed)
How she does it, or if it is against the ToC, you’ll have to ask her.
Mark Kenny
October 10th, 2007 at 4:52 pm
4Hi LemonsAllDay,
I’ve removed the user ids from your comment as we’re unable to verify them. There’s nothing wrong with having multiple accounts on eBay in fact it’s an excellent way to market yourself especially if your selling in different categories.
Mark
David
May 9th, 2008 at 3:45 pm
5Hi, I just thought I would add my 2 cents. I have sold on Ebay for around 6 years I guess. I sell things from my website http://www.hivelocitynetworks.com but make them so they are lower priced, but before I ever post anything on Ebay I always look to see what the competition is selling the same item for, if at all and adjust my price accordingly, always beating it if I can. I also almost always offer Free Shipping and use Buy It Now for a specified price instead of an actual auction. You have to be careful sometime in dealing with dropshippers. I was selling computer cases several years ago and I was getting them from a place in CA that would drop ship them to my customers, that all worked fine, but they started sending out very poorly packaged or they may have been messed up to begin with, but by the time my customers got them they were pretty mangled, and of course that made the customers unhappy because they had to wait on the replacement. I think what the dropshipper was doing was intentionally sending out busted up equipment and then filing claims against UPS for the damages, where I’m sure they made more than they paid for them….just a hunch though. Anyway, that is take on auctions…they are a good source of extra income.
David Overholser
http://www.google-profits-daily.com/blog
Sweet Text Messages
August 11th, 2008 at 5:10 pm
6Well I just read this & another article within 5 minutes of each other & a certain irony struck me
“Revenue from fees charged when items are listed and sold on its shopping site grew just 9% from last year, down from 14% annual growth in the prior quarter.” extract from Yahoo Biz Finance ‘EBay’s Painful Quarter’
So, despite increases in fees, growth is down – and then they start charging sellers for services they aren’t going to provide
Ummm … is that desperation I smell?
SMS / text messages
February 21st, 2009 at 3:58 am
7I love your method of speaking. You have a way with discussing touchy subjects too. Thanks again!
This is exactly what I was looking for. Thanks for sharing this great article! That is very interesting smile I love reading and I am always searching for informative information like this! You are bookmarked!
Thx,
Ran
January 7th, 2010 at 1:48 pm
8Solid advice. I’d also suggest (for sellers) to work on the product description to ensure the major questions and possible user concerns are answered. Brian McGregor made a good point of quickly answering communication, but in my experience some users will just move to the next seller if the information isn’t there. Thanks guys.
Anthony Taylor
February 8th, 2010 at 9:35 pm
9My main piece of eBay would be – Spend time taking the right image. You can really make your image stand out if you use some basic daylight bulbs and a white background so it comes out clean, crisp and uncluttered.
An image is a great way to save time as well as it can answer alot of potential questions about your product, that you would otherwise have to describe in detail.
I recently went into a bit of detail on eBay images here – http://www.everything-car-boot.co.uk/ebay-selling-guide-part-2-images/
spray foam
July 16th, 2010 at 6:16 am
10Good advice.
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