Many discussions recently have focussed on having more than one eBay account. Ebay has no problems with this, as long as each account is kept in good standing. Following are five reasons for opening multiple accounts.

1. Buyer Confidence.

If you are selling goldfish bowls for example, which username do you think will give abuyer more confidence – “dave1234″ or “goldfishsupplies”? When selling in more than one category on a regular basis, having multiple accounts will allow you to target your audience with a higher precision.

2. Ebay Features.

The ability to open more than one eBay Store. eBay only allows one store (or shop) per account. This is easily solved by having multiple accounts.

3. Feedback.

Protect your feedback, if one transaction as a seller goes bad and you get negative feedback, it will not affect your sales as a whole as you’ll still have excellent feedback on your other accounts.

4. Cross-Promotion Connections.

eBay allows you to cross-promote other sellers’ items within your listings. By using this feature, you can cross-promote your other accounts within your eBay listings to bring some much valued visibility.

5. eBay Arbitrage.

Many sellers buy off eBay in order to resell the item almost immediately. Having an account for selling only, will allow you to hide the items you’ve purchased with a separate account.

Now over to you, what’s your biggest reason for having multiple accounts?