Rob Frecette, over at eFrech.com raises an essential point about ensuring your friends & customers are able to find you on Ebay. With hundreds of competing sellers the importance of other users being able to find you should be obvious. Firstly it will increase your sales, allow repeat custom from buyers where you’ve worked hard to earn their trust and custom, & raise more interest in your items even if users choose not to bid.

So, here are my top seven tips for allowing customers to find you on eBay.

1. Domain name

As Robs mentions, a redirected domain name is always the quickest way for friends, previous customers or new prospects to find you. Most domain name registrants allow for a redirect url so you do not even need to purchase hosting. You even have the option of including your eBay affiliate link within the redirect so if new users register with eBay you’ll earn commission as well a possible sale

2. Print Business Cards.

If your sending out physical stock, as oppose to digital items be sure to include your business card with a link to your auctions with every purchase. This will jog your buyers memory about who their dealing with and encourage them to revisit your store.

3. Christmas Cards

Make the additional commitment, at a small cost of choosing to send out a Christmas card to any previous buyers during the last 12 months. Regular eBayers will deal with hundreds of sellers over the year, but only a small portion of sellers will make the effort to turn the one off sale into repeated custom. Again, this is all about reminding and encouraging your customer to revisit your listings.

4. Ebay Newsletters

One of eBays most powerful, yet secret tools is eBays newsletter for sellers. Ebay allows all shop/store owners to send out newsletters using ebays own server. It is free for the first 1000 recipient to your list with a nominal fee for additional subscribers. If you run a featured or anchor store, your free allocation is 2500 or 5000 respectively. Sending out a newsletter monthly will increase the awareness of your business and improve your bottom line.

5 Link direct to your auctions

Many powersellers also run websites selling items as well as listing to eBay. Ebay offers users the chance to link to their products or stores with an official eBay image. Use it, and your listings are only one click away for your potential customers.

6. Complementary Products

The best way of tempting repeat custom is to offer complementary products. For instant, if your selling printers why not also offer refills for ink cartridges. Make sure your customers know you offer refills when you first sell the initial product.

7. Be instantly recognisable though your listings

I’ve been a big fan of branding your listings by using templates, creating a highly professional and instantly recognisable listing as soon as it’s viewed. By using the same template to describe all products, your listings and eBay store will seem like a more secure and comforting transaction.

As you’ll gather, it’s not just about helping friends & customers to find you initially, but to keep them coming again and again to your eBay listings. I’m sure you’ll be well aware - it’s easier to sell to an existing customer than to a new one. So make it more profitable and make it easy for them to find you when they need to.