Classified Ads, is one of the most unique changes Ebay made in 2006 offering users the chance to complete the transaction OUTSIDE of ebay. Normally, this is frowned upon - as eBay loses revenue from any such deals and buyers are not covered by any protection should the arrangements go wrong.

In the UK, classified ads are restricted to ebay motors and in selected Business, Office and Industrial categories. Ebay.com offers a fuller range of categories where you are able to use the listing format.

The advantages of classified ads are obvious - you can actually use eBay for lead generation (collecting details of potential customers) without your listings being pulled for violation of guidelines. As a car dealer using classified ads, if the interested member isn’t interested in one vehicle, you could introduce them to other stock you have.

If the group of categories extends, the potential and growth of classified ads to build your business will be enormous. If your selling in the Motor category, take advantage of Classified ads now.